When a client asks you to help them with a video production project, you need to make sure you can effectively communicate how you intend to do things and solve their specific needs. This is where a video production brief can make a huge difference. In this article, we will go through the main elements you should include in your video brief and show you some examples you can use to keep everyone informed and happy.
What is a video production brief, and why do you need one?
A video brief is a document that contains all the details necessary to make a video project a success. For example, your creative brief will typically include some background information about the client or the brand, specifications around the video's target audience, tone of voice, key messages that need to be included, timelines, budget, and how the video will be distributed.
The purpose of a video production brief is to provide all interested parties (for example, the video production agency and the client) with a clear understanding of what the production process will be like from start to finish. More importantly, it also contains all the information that can help keep things within an agreed timeline and budget. This makes the document a perfect tool to keep everyone on the same page.
Who creates the video production brief?
Although most video production creative freelancers and video agencies think it's their responsibility to create this document, it's always a good idea to involve all stakeholders in the process. This is because the creative brief will eventually become an excellent project management tool, so you'll be off to a great start if you can agree early on what to include in it. So, don't worry if you need to send your brief back and forth a couple of times; this is actually a great way to find common ground and polish your initial ideas.
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